Every year or so, the expectations and competition for small business websites become more fierce. A year ago, the world was laughing at Apple’s choice of the name, “iPad,” and no one knew the power of the Like button. To maintain an edge over business rivals, small business websites need to constantly improve and evolve [...]
Welcome back to our article covering the basics of Search Engine Optimization. In Part 1, we discussed the need for search engine optimization and the end result, the anatomy of Google. We begin here with the first step to optimizing your website — Research. It’s never a good idea to start anything until you know [...]
If you think of your website as a brick-and-mortar store then think of the search engines as the roads that run past it. Just as a store owner hopes someone driving by will notice their shop, so do most website owners hope someone just searching the Internet will notice them. Unfortunately, search engines don’t work [...]
