Category Archives: Search Engines

Google+ and Your Small Business Website

Posted in Search Engines on September 19, 2011

Google Plus

Have you heard about Google+? It’s the newest social network to join Facebook and Twitter. It came out a few months ago, and it has the backing of a very powerful company behind it, Google.

So  is Google+ something you need to worry about for your small business? Should you add it to your website or get a Google+ profile? Yes to the first, and no (for now) to the second.

While another social network might seem superfluous, there is one key reason you need to know about Google+: It will impact your website’s search ranking! Read More »

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Search Engine Optimization vs. Pay per Click

Posted in Search Engines on July 19, 2011

Search Engine

As a small business, your website can be the largest advertising weapon in your arsenal. But how do you advertise your website?

There are two common methods for using search engines, such as Google or Yahoo, to attract visitors to your website: Search Engine Optimization (SEO) and Pay per Click Advertising (PPC).

We discussed the differences between SEO and PPC in Part 1 of our series on Search Engine Optimization. But don’t stray too far, because we’ll cover the differences and benefits to each right here: Read More »

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Search Engine Optimization: Links (part 4)

Posted in Search Engines on June 7, 2011

People linked together

Here we are again, back for more search engine optimization tips. It feels like we’ve barely touched more than the basics.

In previous articles, such as Search Engine Optimization: The Website (part 3), we discussed how links can be a very helpful element to optimizing a website for search engines. We talked briefly about internal links, and alluded to outbound and inbound links.

Without further ado, let’s get right into how links affect your optimization and what can be done to improve your rankings. Read More »

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Search Engine Optimization: The Website (part 3)

Posted in Search Engines on April 19, 2011

Anatomy of a search engine

And we’re back, with the third part of our Search Engine Optimization series. In Part 1, we talked about why you need to optimize for the search engines. In Part 2, we discussed the right research for your keywords. Now, we’ll cover what actually gets optimized for the search engines — Your website!

So once we have our keywords, where do we put them? Somewhere in the website, sure, but exactly where? How do we optimize the text, images and meta information of our website to rank high in the search engines? Let’s see. Read More »

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Search Engine Optimization: Research (part 2)

Posted in Search Engines on August 18, 2010

Research and other SEO words

Welcome back to our article covering the basics of Search Engine Optimization. In Part 1, we discussed the need for search engine optimization and the end result, the anatomy of Google.

We begin here with the first step to optimizing your website — Research. It’s never a good idea to start anything until you know what to do. In this case, optimizing your website for the wrong phrases can waste time and money. It’s important to identify a phrase with which you can realistically achieve success. Read More »

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Search Engine Optimization (part 1)

Posted in Search Engines on August 18, 2010

Anatomy of a search engine

If you think of your website as a brick-and-mortar store then think of the search engines as the roads that run past it. Just as a store owner hopes someone driving by will notice their shop, so do most website owners hope someone just searching the Internet will notice them.

Unfortunately, search engines don’t work as easily as a sign on a main road.  Your business might be exactly what someone is looking for, but you need to prove that to the search engines first.

Thankfully, we include Search Engine Optimization with every website we develop so you don’t need to worry too much if you’re one of our clients, but for those who aren’t or for those who just like to learn, we’re going to spend some time teaching you the basics of Search Engine Optimization. Read More »

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