Everyone buzzes about social media, blogs, and search engine optimization, but what about email? Most companies just forget about the old email newsletter. (Even us. We haven’t sent one in a while. Whoops!)
The printed newsletter was an old standby to keep customers up-to-date, involved, and feeling valued. It translated nicely to email when the Internet started, but it seems today many businesses have dropped the newsletter in favor of other marketing methods.
The newsletter sign up box used to be ubiquitous on most websites. Now, many customers never ask for one. And if they do, they generally never use those email addresses. Maybe once a year for the holidays, when most people are so jammed full of spam they usually delete everything anyway!
Is that the best move? Should we all just move on from email like it’s an out-dated technology? Read More
