Category Archives: Questions & Answers

For Small Business, Custom Design or Template?

Custom website design for small business

When building a website, is it better for a small business to go with a template or a custom design?

As web designers who provide both services to small businesses, we get asked this question a lot. Customers want to know what the benefits are to each design, especially if there will be any disadvantages to choosing a template over a custom website design.

Let’s take a look at the pros and cons of each website design: Read More »

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Why Don’t You Register Domain Names?

domain with http://www

With almost every new client starting out with a website, we get this question. Every other web design company offers domain registration for small businesses, usually free for the first year.

Your domain, which is your .com, .net or .org address, is like your business’s phone number. After awhile, it’s just how people know to contact you. They have your business card and flyers. They bookmarked your website. You come up on page 1 in Google. Losing that domain name would be devastating to your business.

The U.S. government has passed laws protecting your phone number when you switch telephone providers. They have to let you move your phone number to the new service, but that wasn’t always the case, and people would stick with terrible phone service just to keep their phone number. Well, today we see the same issue with domain names and web design companies.

So why doesn’t Vantages Media register your domain name? Because we’re protecting you from us. Read More »

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Why Do I Need a Real Email Marketing Program?

Email Marketing

We often butt heads with clients who like using Microsoft Outlook to send hundreds, if not thousands, of emails to their customers. We tell them, politely, don’t do that.

We get why people assume a program used for sending basic emails might also be used for mass emailing. But it’s just not right. Here are a few reasons why anyone sending out emails to their customers should consider an email marketing program, like MailChimp, over Outlook: Read More »

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Why Do I Need a Website?

Woman holding ice cream cone and looking confused

This is perhaps the most common questions businesses have, even if they don’t actually ask it. It’s the same question we ask whenever we’re about to buy something: Why do I need ice cream? Why do I need new shoes? Why, oh why, am I buying The National Enquirer at the checkout?

Unlike such guilty pleasures, a website actually has longevity. Whereas the ice cream gets eaten and the shoes get lost in the closet, a good website continually brings in value. Let’s look at how: Read More »

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