While nothing is perfect, and there is always room for improvement, there are some very common and easy-to-fix small business website mistakes.
Small businesses take note! You can’t afford any easy-to-fix mistakes on your website.
#1 Contact Us?
The #1 reason most people visit a small business website is for contact information. Leaving out that information or making it hard to find is a no-no!
It’s important to provide multiple methods of contact. The most popular ones are phone, fax, email, and mailing address. Additionally, it’s common to include a simple contact form if people don’t want to open their email client.
#2 GPS Needed
Make sure the navigation bar and buttons are easy to locate.
The nav links should be clear and well organization. “Services” is great! “How Can We Help?” is kind of vague. And if you have a lot of pages, use drop down menus and sub navigation links to better organize the small business website.
#3 Clutter
A small business website needs to be easy to read. It’s not the New York Times!
Decide what action you want the customer to take. Is there a special? A well-known service? Maybe contacting you? Make that the focus of the page. Don’t point the customer in a hundred directions.
By keeping the content clear and organized, you can lead the customer to drink the Kool-Aid.
Conclusion
Remember, the key to any small business website is delivering information. Make that information easy to find and understandable, and your clients will be grateful.
If your existing website is failing, please check out our Website Rescue package so we can make it succeed for you.
